Welcome to a contemporary lifestyle destination merging expertly curated fashion with hospitality. This landmark concept will be set over 6 floors within the historic Pantechnicon building on Motcomb Street SW1. The philosophy behind the experience is to collaborate with brands that people admire whilst also offering small-scale, independent labels that provide a fresh and sophisticated edge to discerning and informed audiences. The Pantechnicon is not a department store. It will be a lifestyle hub with a diverse range of things people actually want to buy, eat and enjoy - that fit together as one. An expressive and tactile retail and hospitality experience that feels intimate, inclusive and progressive. Our guiding principles come from the rich history of The Pantechnicon building (Greek pan: "all" and techne: "art"). The building was once a bazaar selling all kinds of rare goods and antiquities, before eventually becoming a storage repository in the 1830s. We’re about re-kindling the original creative spirit the building once fostered. The new beating heart of Belgravia.